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So, there are certainly valid questions about whether one can build a "Netflix-of-$NICHE", but I want to point to a lovely little example named Crunchyroll.

You can definitely succeed in a niche, provided you have some factors in your favor:

1. An audience that is dedicated to the content you serve

2. The ability to focus on the niche provides you a greater library than broader competitors have

3. The ability to market yourself in such a way that you build reputation with the core audience

The end result is you can create a product that other people will pass up competing offerings for that might have broader appeal - or will simply subscribe to both.

Netflix used to be the go-to for Anime for a long period of time. However, Crunchyroll was able to provide a much more massive library of anime on-demand and catered to the dedicated fanbase.



I tried to watch an anime on there once. When I clicked play I got a preroll ad, fine. 30 seconds in, the same ad played again. I hope that's not normal because if it is I have no idea how people can stand it.


Totally not normal, thankfully.




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