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Thanks for asking!

"Have you not though about replicating this x100?"

My wife's family asks us that at least once a year.

We started the site a looong time ago, back when google dances were all the craze and SEO was just a baby. We worked hard building quality content around our theme in order to get pages indexed and were one of the first to market in this area. We ranked very well rather quickly, and started to get inbound links from university sites and courses where teachers linked to our content. As a result we get huge traffic relative to the work we put in. We were lucky.

Most of the traffic boost happened before AdSense existed. I remember when it came out and we got accepted. Seriously? We can make money off of this website? Advertising was never the intention, it was lead gen. Anyways, on went AdSense and lo and behold we made 80 cents that first week. I forgot about it for a long time until at some point we received a big cheque.

We have tried a lot of other things to monetize the traffic (lead gen no longer being necessary), but AdSense has always won. We have tried to build other sites to replicate this, but we were never able to luck out as we did with this one.

These days I would really like to do something more meaningful as well, rather than try to build an MFA site (not that this first one was, nor were many of the later ones; we always tried to tie the website into lead gen for a local company in some niche - friends, neighbours, family - using adsense in the hopes the site may be successful one way or the other).

WRT some of your comments, we didn't highly optimise the content, wrote most of it ourselves and the niche was our area of work. The main idea behind the content was building out the theme of our site, adding content related to the various aspects and explaining terminology, history and other details.



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