The [EEE] strategy's three phases are:
Embrace: Development of software substantially compatible with a competing product,
or implementing a public standard.
Extend: Addition and promotion of features not supported by the competing product
or part of the standard, creating interoperability problems for customers
who try to use the 'simple' standard.
Extinguish: When extensions become a de facto standard because of their dominant
market share, they marginalize competitors that do not or cannot support
the new extensions.
How does this fit in with what Google is doing? Where are their non-standard extensions to XMPP (or RSS, etc) that weren't supported by the competition?
XMPP was essentially a non-player before Google used it, and it'll return to being a non-player after they leave. There's no big strategy needed to accomplish this.
This is not to say I support Google's recent decisions, but then again, I had already moved off their applications (Reader and Gmail) way before the shutdowns started, mostly due to the methods used to push Chrome.
They embraced standards via XMPP. They then extended them in proprietary ways, with Hangouts rather than gtalk. They then are deprecating gtalk in favor of Hangouts, and will finally extinguish it.
That's exactly the same thing. Once you own most of the implementations running "the standard" you modify it and close it so that nobody can follow your path.
It does not matter if the said modifications are called "G-XMPP" or 'Hangouts'. The result and logic are the same.
And then again.. you didn't get the point.
SSH and Telnet do the same thing, but nobody killed off telnet by getting everyone to use their implementation of it, then kill it and propose SSH as alternative.
Thats what Hangout does. Name 5 of your friends without a google account who use internet & mobile phones. See what I mean?
They were using XMPP. Everyone could talk to them using XMPP.
Not anymore. Wanna talk to them? Gotta use hangout, no way around it.
It does not matter if its based on the same _code_ what matter is that it offers the same functionality AND kills off the previous product by using their market share.
XMPP was essentially a non-player before Google used it, and it'll return to being a non-player after they leave. There's no big strategy needed to accomplish this.
This is not to say I support Google's recent decisions, but then again, I had already moved off their applications (Reader and Gmail) way before the shutdowns started, mostly due to the methods used to push Chrome.