Right, I'm totally confused who this product is for. Is it for people who want to date, or for people who don't want to date but want to edit their friends' dating profiles?

How do I know if I have a friend who has a dating profile? Do they have to share that with me in a side channel like their newsfeed?

Don't get me wrong, Facebook should buy this "weekend project" for $10M before it gets out of hand. I'm just not sure if I'm going to regret clicking "Connect". Before we connect, how about you sell me on it.

This is about playing the wingman role for your friends and helping them out.

What I've noticed happen is that after commenting on my friends' profiles, they've commented on mine. They just want to reciprocate the favor. But nobody joins the site asking their friends to do it.