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Storm in a teacup. Its no different to Windows CE, or a plethora of other similar named products. Most people who would be confused will no doubt have a sales person to explain the situation. Most other people will have a clue and this won't be an issue.

To be perfectly honest this reminds me a lot of the PS3 vs Xbox reporting when they where released. PS3 couldn't catch a break, still sold OK, but nothing but terrible reviews. Eventually it came out of the woodwork was most media agencies where taking money from the gaming industry (and probably MS) to write anti PS3 articles, out right media assassination. My money is on the same tactic being used now.



An entire industry was being paid off to slag the PS3? I've never heard of this before.


No idea if you're being sarcastic or not.

If not its quite common, thats what PR companies do, usually they just do positive stuff, but when you have a lot to loose it can go negative.

Having worked in big media you learn very quickly that everything is paid for in one way or another. Sometimes quite innocently, free interviews on TV which involve the use of there company name. Other times more sneaky stuff, basically differing levels of bribery.

Generally its not to bad, an interview with a pop star releasing a new album, my friend however gets flown all over the world regularly to review movies and games. Everything paid for, thousands and thousands of dollars splashed on him... as long as he continues to write positive review... he'd hate to loose his free holidays in Germany or Las Vegas or London every 6 months or so. So he writes things in a way that keeps his perks. Judging by the lack of negative reviews I'd say the game industry has almost every game reviewer paid off.

The ones that annoy me the most are advertorials, paid stories about certain topics or companies. PR companies basically come in with the story finished, all the wording the way they want it and are willing to pay money to get it into the prime time news.

I'll admit 90% of the time they get turned down on there first try, but they keep trying, and generally they get there way as smaller agencies and especially bloggers will take the money forcing the larger companies to publish a story as well not to loose market share.

Some blogs have bene exposed multiple times for doing it, I believe engadget went on the defensive after being accused of these practices, and there has been a few other examples involving Google and Facebook I can faintly remember within the last year or so.

If you weren't aware of that going on I hope I haven't shaken your trust in the media to badly. But its all about money at the end of the day, and with dwindling profits more and more agencies are caving to PR money.




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