"I was actually experimenting with how these “like gates”, as they’re called, work because for my own company we were also playing with creating tools to encourage people to like someone’s Facebook page."
Sounds a little hypocritically for criticising facebook about these dirty tricks and then building a business around them. That feeling you get when you see these adverts with your name on? That's the same feeling I get when I'm forced to unnaturally 'like' something on facebook in order to see something else.
Sorry if I made the timing not clear. It definitely would be hypocritical if I was building this business after I wrote this post.
I had no idea these sponsored posts ended up in people's timelines in such a way no one could tell what's real and what's bullshit. I stopped development on any "like-gating" tech over a year ago for a bunch of reasons. The tech is still up on a website in demo mode, but I don't sell it anymore or intend to revisit selling it again. I wouldn't want to work on encouraging likes again if this sponsored post thing continues to be used like I describe in this post.
Sounds a little hypocritically for criticising facebook about these dirty tricks and then building a business around them. That feeling you get when you see these adverts with your name on? That's the same feeling I get when I'm forced to unnaturally 'like' something on facebook in order to see something else.