This was around when we were trying to get Flash to work on the first iPhone, so we had a hackathon for a week. Since I was a distributed systems "hacker", I ended up doing what was needed :) and there were lots of questions related to the sizing of flash on web pages and what not. That's what started it - I simple python script that I refined during the hackathon to get the embed parameters etc.
But once I started processing the data, it became a thing and we made a small cross-team team to get this going. We eventually expanded the effort in a few different directions and wanted to do a Flash analytics, but ended up with the internal tool only due to privacy concerns.
I remember using that tool internally! Personally I think I only used it to get stats of which features/APIs were popular. But I think other teams used it for QA/conformance, like finding content that occurred in the wild but wasn't covered by test cases.
But once I started processing the data, it became a thing and we made a small cross-team team to get this going. We eventually expanded the effort in a few different directions and wanted to do a Flash analytics, but ended up with the internal tool only due to privacy concerns.