The problem is that the PR machine of caltech then spits out articles like https://medicalxpress.com/news/2024-12-brain-paradox-quantif... or https://www.discovermagazine.com/mind/the-information-enteri... or https://www.scientificamerican.com/article/the-human-brain-o... with words like "measure" and "quantifies", "fill that quantitative gap".

There are no measurements here, I can guess the weight of an apple based on some prior (which my brain stores as some continuous distribution, not bits), but I am not measuring it.

It's incredibly tiring that bad science is sold as good science only because it comes from some fancy university. This paper is crap and should be treated as such.