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"line-of-business developers don't have a great track record of marketing applications directly to consumers"

This sounds like hearsay to me. If a gigantic chunk of the developers are working on ASP.NET and J2EE I would be surprised if they did not transfer those skills to their own business when they open one. Stackoverflow is one such case to give an example. So in my opinion, Marco's premise is wrong even though it may be correct within his circle.



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