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That's a great question with no simple answer. I've written two essays about this that look at it from two different sides:

http://33bits.org/2011/10/18/printer-dotspervasive-tracking-...

http://33bits.org/2011/06/08/the-many-ways-in-which-the-inte...

The synopses of the two posts are:

My opinion is that it impossible to put the genie back into the bottle — the cost of tracking every person, object and activity will continue to drop exponentially. ... If we accept that we cannot stop the invention and use of tracking technologies, what are our choices? Our best hope, I believe, is a world in which the ability to conduct tracking and surveillance is symmetrically distributed, a society in which ordinary citizens can and do turn the spotlight on those in power, keeping that power in check. On the other hand, a world in which only the government, large corporations and the rich are able to utilize these technologies, but themselves hide under a veil of secrecy, would be a true dystopia.

and from the other side:

There are many, many things that digital technology allows us to do more privately today than we ever could.

[examples snipped, but I recommend taking a look at the post]

Of course, I’ve only presented one half of the story. The other half, that technology is also allowing us to expose ourselves in ways never before, has been told so many times by so many people, and so loudly, that it is drowning out meaningful conversation about privacy.

Although these two opinions might at first sight seem contradictory, they are not. Some day I will get around to putting the two sides of the argument together into a coherent narrative that explains the nuanced scenario that I think we're heading towards, but for now I will offer you the above articles.



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