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> "(Side note, that yellow color around the ads in the screenshot? It’s much darker in the screenshot than what I see with my eyes. In reality, the color is so washed-out that it might as well be invisible. That’s something some have felt has been deliberately engineered by Google to make ads less noticeable as ads)."

Sounds like the author needs to go through the process of correctly setting up his monitors using the Apple provided tool in System Preferences, I have absolutely no problem seeing the yellow box in Google's search results.



My monitor is calibrated properly, so I checked.

The color yellow in that screenshot is very faint. It's HTML color #fef5e4, which is 10% yellow and little else.

Then I compared it with the ad background on a live SEPR, which was rendered as #fff, aka 100% white.

Sounds like the author was right.


This is what I am seeing when Googling "trash cans":

http://i.imgur.com/gJjCK.png

To me that yellow stands out extremely well, I have no trouble seeing it.

The background in Google's CSS for that div with id "tads" is: #FDF6E5

This is for the search "credit cards":

http://i.imgur.com/bPnkJ.png

The background colour is still the same. I just asked around the office if anyone was misled regarding these ads and no-one else seems to be unable to see the yellow or have trouble seeing it in general.


Ah yes, that SEPR does have an ad block with background color #FDF6E5. However, that color is only 10% yellow. Objectively, that should present a very faint yellow.

If you're seeing a gold-ish yellow background, then your monitor is set to low brightness or Gamma 2.2. That way, you won't see colors as they are.


My monitor is set for accurate colour representation. Gamma 2.2 is the norm these days and is what websites, photography software, video software all want these days.

Mac OS X used to be the lone hold-out at 1.8 gamma but those days are long gone. (Snow Leopard changed the default to 2.2 to be in-line with the rest of the industry). Windows has always been at 2.2 gamma.




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