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I count three ads above the fold. I believe the results below those top ads are still search results, just presented in different modalities.


Regardless of whether the product search stuff counts as an ad or not, the six items on the right definitely do.


The three in the center are in a box that says "Ads". I think they count. And all six down the right side count too. Targeted ads are still ads, even if they're relevant.




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