Targetted ads are inherently bad, and that resonates with most people I've talked to about it. I want to be able to specifically search for things that solve my problems; I don't need a torrent of competing products that I have no interest in distracting me from reading a cool article. I blacklist products advertised to me, refuse to buy them, because I hate the snake oilery the advertising profession has become. And, Google is evil and has perpetuated and propagated (and profiteered) the monetization of personal information, and bolstered that environment by sabotaging the open web.