There are lots of services to help you incorporate. Incorporate.com and LegalZoom are well known. What's new about Atlas, other than bundling other services and charging more?
Atlas is also restricted to Delaware, whereas with most of the other services, you can incorporate anywhere (including Wyoming, which is the best for privacy and taxes).
Compared to incorporate.com they are actually cheaper if you're not a US citizen / reside outside the US. (If I remember correctly, incorporate.com charges about $700 for that.)
Other than that, I totally agree with your question.
