Believe it or not there are a lot of teams at Google that don't think about ads. I worked on Geo for over three years and had plenty of discussions about how various things should work, and ads never came up. (There was one case where we pushed pointless login requirements on the user, gating Zagat reviews behind a G+ login, and I (along with many others) argued against it.) Like I said, I'm not on the OnHub team, but knowing how these sorts of things work my educated guess is that they did some market research and found that the best way to have the best UX for the median user was to do cloud-based configuration.
On top of which, the privacy policy (linked elsewhere in the comments)_ makes it clear that your actual web browsing data isn't tracked.
At a strategic level, if we make wifi better and people use the internet more, sure, we can show them more ads. Maybe that and/or other strategic concerns are part of why the project got funded in the first place. But the people actually designing the features are probably a disjoint set of people from the ones thinking about that kind of strategy.
On top of which, the privacy policy (linked elsewhere in the comments)_ makes it clear that your actual web browsing data isn't tracked.
At a strategic level, if we make wifi better and people use the internet more, sure, we can show them more ads. Maybe that and/or other strategic concerns are part of why the project got funded in the first place. But the people actually designing the features are probably a disjoint set of people from the ones thinking about that kind of strategy.